Events with the loci gene

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We have prepared a full-day program in which we will introduce you to the best of picturesque Litomyšl. Come and discover the uniqueness of the conference centre in the heart of the UNESCO monument and enjoy the atmosphere of the spa town!

Litomyšl as you don't expect it...

Litomyšl is a unique event destination located in the middle of the Czech Republic. What makes it unique? It has one of the largest conference complexes, right in the historical heart of the city.

Litomyšl is known for its rich artistic and cultural life. Its traditional centre is the castle, a UNESCO World Heritage Site. It stands on a small hill, on the Castle Hill, surrounded by historical buildings such as a brewery, riding hall, coach house or a Baroque church.

Right on the grounds you will find more than 20 modern halls, clubhouses but also castle parks, courtyards and even a baroque church. You can prepare an event for up to 2,000 participants, a stylish wedding or an intimate gathering on the lookout between the towers.

Dazzle your guests with the treasures of the Castle Hill and the genius of the spa town's loci.

Why should you come?

  • We will introduce you in detail to one of the most extensive event destinations in the Czech Republic, which combines rich history and modern architecture. You'll be surprised at the possibilities and modern amenities this national cultural landmark holds.
  • Professional suppliers for your events from Litomyšl and the surrounding area (accommodation, catering, entertainment, accompanying programs, technology) will be presented in one place.
  • You will meet the entire team of the Castle Hill, the mayor of the town, the director of the Destination Company East Bohemia and our other partners Vš and Business Friends ČR.
  • We have prepared for you a networking, from which you will take away a number of new contacts important for your activities.
  • On the same date in Litomyšl we are opening the spa season. We will let you taste the spa of the spirit.


PROGRAMME - Friday 29 April 2022

Morning accompanying programme

7:45 - 9:15
Breakfast with Business Friends
Get a head start and meet the Director of Castle Hill in person the morning before the event. Networking meeting with the smell of coffee and fresh pastries together with other members of the Litomyšl Club.
Price 200 CZK including breakfast buffet. When registering, please indicate that you are also interested in attending the BF breakfast. You will then receive a special invitation to this meeting.

Main program

8:30 - 9:15
The doors of the castle brewery are open to you. Check in quietly and enjoy a coffee and a cookie.

9:30 - 10:00
We will be guided through the event by the great Pavlína Kvapilová(Elegant Czech Republic). We will be welcomed in Litomyšl by the mayor Daniel Brýdl and the Castle Hill will be introduced by the director of the organization David Zandler.

10:00 - 10:20
Presentation of event partners
Who are they and what do they do? How can they help you in your business or in organizing events? Representatives of the East Bohemia Convention Bureau, Vš and Business Friend ČR will introduce themselves on stage and invite you to meet them in person at their stands.

10:20 - 11:00
The best of Litomyšl I
The first block of presentations of service providers from Litomyšl and the region.

11:00 - 11:30
Coffee Break

11:30 - 12:30
The Best of Litomysl II
Continuation of presentations of service providers from Litomyšl and the region.

12:30 - 13:30

13:30 - 14:30
How to choose catering tailored to your event?
Lecture by Monika Jožková, Mummies&Daddies

13:30 - 14:15, 14:30 - 15:15
Guided tour of the venue: Special for event organizers
Explore every nook and cranny, get to know even the hidden places, open the door with the "Do Not Enter" sign. The Director of the Castle Hill will guide you through all the buildings of the complex and present you the possibilities for your event.

Moderated vendor presentations in the Castle Brewery halls
We can look forward to tastings, barbecues, presentations on making pralines, creating floral arrangements or a wedding advertorial. The Veteran Club Litomyšl, ballooning and others will also present themselves.
The program in the halls will be guided by the moderator Andrea Moličová.

Other accompanying programme

Networking with Improvision
How to make new contacts? In an unusual way! Using theatre and improvisation techniques.

Opportunities for cooperation with CzechTourism in the region
Petr Brinčil and Tereza Matějková will advise us on what resources we can use when organising events and how to maximise our productivity when preparing and implementing them.

Presentation of the Vš system

Organ Concert at the Piarist Church

Evening tour of the Piarist Cathedral
Light sacral installations by Václav Cigler and Michal Motyčka (laser cross and light menza), projection of Metropolia by Jakub Nepraš.

Spa of the Spirit
In 2012 Litomyšl was declared a spa town. Since then, we have been opening the spa season spectacularly. The programme is rich - concerts, theatres, exhibitions, street art and design fairs. The leitmotif is a return to the old times with a reference to Josef Váchal's The Bloody Novel, where the idea of spa Litomyšl originated.
Take inspiration from the photo gallery from last year >> Photos from the Spirit Spa. Put on your hats, put on your gloves and don't want to get sucked into the unique atmosphere.
The main program takes place on Saturday, so we recommend you make your accommodation arrangements and bring your loved ones with you!

How to register?

Fill out the form and everything important will land in your inbox!
The event is free for event organizers, event agencies, decision makers in the tourism industry and partners. Others 1 900 CZK.



An overview of accommodation options in Litomyšl and its surroundings can be found at this link >> Accommodation Litomyšl.
You can choose between hotels, guesthouses or private apartments (see column on the right).
Do not hesitate to make a reservation! The weekend of the Spirit Spa is busy and the interest in accommodation is high.


If you have any questions, please contact Kateřina Klejchová at 724 791 517 or by e-mail at

If you are interested in attending, email her "I'm coming!"
Or register right away.


Who will you meet at the event?

Petr Brinčil
For the last 20 years he has been preparing and organizing congresses, conferences and events in general. He has prepared dozens of candidatures for Czech professional associations, participated in and organized countless international congresses, conferences and creative events. "I know exactly what a modern event should look like. Due to my experience (and age) I decided to be an independent consultant in the field of event organization, regardless of the size and scale of the event or creative solutions. My main ambition is to teach you to think about events a little differently."

Tereza Matějková
Tereza has been in the tourism industry for more than 13 years. Within the CzechTourism agency, she is responsible for the support and development of the congress and incentive tourism product and its promotion both abroad and on the domestic market. Since 2019, she has also been the senior manager of the Czech Convention Bureau, which brings together entities operating in the MICE sector and represents the Czech Republic in international associations.

All for
On their portal, they present registered service providers and venues where it is possible to hold an event. Their facebok group Events and Suppliers acts as a non-stop networking platform where every organiser gets answers to their questions and enquiries.

East Bohemia Convention Bureau
The regional congress and incentive tourism specialist will help you choose a location and ensure the smooth running of your event. They are familiar with all the unique places of the Pardubice Region, tourist sites of interest and will also advise you on the event programme.

Business Friends
This international networking network connects entrepreneurs across industries. At their regular meetings they share experiences, know-how and recommendations. The East Bohemian clique is managed by Lucie Novotná, who will prepare breakfast for us.

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